156: The Impact of Mission-Driven Real Estate with Anyeley Hallová, CEO of Adre

Anyeley Hallová is the founder and CEO of Adre, a socially responsible real estate development company. She’s committed to introducing inclusivity and equity in real estate, focusing on sustainable and socially beneficial development practices. She has an extensive educational background, including a Master’s in City Planning from MIT and a Master’s in Landscape Architecture from Harvard. Her remarkable achievement includes being part of a team that influenced changes in the International Building Code, particularly concerning mass timber construction.

She shares her journey from co-founder of project^, where she gained insights into sustainable design, to launching Adre, driven by her passion for promoting equity and environmental stewardship in urban planning. She speaks candidly about the systemic issues in housing policies influenced by historical discrimination and highlights how projects can be guided by core values rather than mere market trends.

Key Takeaways:

• Socially responsible real estate development integrates inclusive practices at every phase, focusing on who owns, designs, builds, and benefits from the property.
• Achieving social impact involves internal accountability and external demonstration of ethical principles.
• The challenges faced by real estate developers can be countered with innovative funding solutions, combining philanthropy and investment for a blended return.
• Essential for progress is the incorporation of community needs and feedback, avoiding ‘cookie-cutter’ solutions in diverse locations.

Notable Quotes:

1. “Socially responsible real estate development requires thinking about ownership, community, and sustainable design at every phase.” – Anyeley
2. “You can’t manage what you don’t measure. Innovative organizations create their own standards and metrics.” – Rens Hayes
3. “The financial activism space is about using your money and your impact to create equity.” – Anyeley
4. “Developers can solve issues with influence, not just with a project.” – Anyeley
5. “Development is a field of constant learning and adaptation.” – Anyeley

Resources:

• B Corporation: Certification details
• Goldman Sachs 10,000 Small Businesses Program: An entrepreneurial training program Anyeley participated in.
• The book “Color of Law” by Richard Rothstein: Influential in Agniale’s transition towards starting Adre.

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