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170: Architect as Master Communicator with Ryan Noone, Principal @ EMBARC
When Ryan Noone joined EMBARC, it was a start up of a mere four people, and he was an architect with just under three years of experience. Now they're an office of sixty-five, and Ryan a Principal. EMBARC is a renowned architecture and interior design firm based in Boston. Ryan works across some of their most complex projects – commercial offices, restaurants, breweries, cannabis dispensaries, and multi-family residential developments. He works directly with clients, engineers, and contractors, making sure the project's vision holds together from start to finish.
On this week's episode, Ryan and Rens cover a lot of ground; Ryan talks through how the architect's role has shifted, away from being purely design-focused and toward coordinating a matrix of specialized consultants. Communication, he argues, is at the center of everything. Drawings aren't just design, they're how concepts get translated into something a contractor can build and an engineer can coordinate around.
Reflecting on his early career, Ryan expresses the pressure he felt to reach the top of every area of knowledge he thought he needed; to become the immediate subject matter expert. It was, he says, stressful, and he quickly realized this wasn't a sustainable approach. So he stepped back and started thinking about his career differently: less like a race to the top and more like building a pyramid, adding new skills one level at a time.
They also dive into the details of project delivery – specifically how early contractor involvement changes the dynamic of a project and why the design-assist model offers advantages over the traditional design-bid-build approach. Ryan draws on his experience overseeing complex project lifecycles, where responsibilities shift, to make the case for why getting the contractor in the room early matters. “When you have goals that are more commonly aligned, like with early pre-construction partnerships, it's invaluable.”
Ryan has spent thirteen years at one firm working across some of the most coordination-heavy projects in Boston. What that time has taught him is that the work only holds together when the team, the client, and the business are all pointed in the same direction. Get any one of those out of sync and the work suffers, and that's true whether you're talking about a single project or a firm trying to grow.
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