174: Laura Gollinger, Senior Vice President @ The Collaborative Companies

Laura Gollinger has spent 13 years at The Collaborative Companies (TCC) advising clients on decisions that make or break a project. Rental, condo, or hybrid? How big should the units be, and who will they be built for? What will residents be willing to pay? What kind of parking is necessary, and what amenities will actually be used?

Across billions of dollars in real estate, she’s learned exactly what the right answers look like.

As Senior Vice President of TCC, a Boston-based advisory firm specializing in market analytics, design consultation, sales, and leasing, Laura has shaped some of Greater Boston’s most recognized projects. Over 40 years, TCC has sold more than $20 billion in assets, including Raffles, One Dalton, Echelon Seaport, Pierce in Fenway, and South Station Tower.

Laura is a member of NAIOP and ULI, serves as Council Chair of WLI Boston, and frequently speaks at Harvard GSD, MIT, and Bisnow. She holds a BSBA from Boston University’s Questrom School of Business, where she was a Division I Academic All-American in tennis.

Inside this week’s episode:

• TRIO Newton: When data contradicted market sentiment and won.
• Parking strategy based on bedroom count, price point, and product type, including how the dominance of SUVs changes the calculations.
• Successfully selling luxury condos in Fenway, and what the resale data proved.
• Transforming laundry into an amenity when it didn’t pencil in small units – and what made this a success.
• Where Boston’s affordability and rent control debate misses the economics behind new development, and where new homes are heading.

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