46: The Art of Balance in Design and Business with Frank Valdes & DiMella Shaffer

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Frank Valdes is a Principal Architect and market leader in multifamily housing at DiMella Shaffer. With a background in architecture and interior design, Frank has extensive experience in designing and delivering high-quality projects in the multifamily market.

Frank Valdes, a Principal Architect and market leader in multifamily housing at DiMella Shaffer, shares his insights on the art of balance in architecture and design. He discusses the importance of balancing design, budget, and construction in order to create successful projects. Frank also highlights the value of early collaboration between architects and interior designers to ensure a cohesive and unique design. He shares his experiences working with renowned architects such as Moshe Safdie and Bill Rawn, and how those experiences shaped his approach to architecture. Frank emphasizes the importance of continuous learning and staying humble in the industry. He also discusses the marketing strategy of DiMella Shaffer, focusing on their commitment to delivering high-quality and distinctive designs in the multifamily housing market.

Key Takeaways:

  • Balancing design, budget, and construction is crucial for successful projects in architecture.
  • Early collaboration between architects and interior designers leads to cohesive and unique designs.
  • Continuous learning and staying humble are important for personal and professional growth in the industry.
  • DiMella Shaffer focuses on delivering high-quality and distinctive designs in the multifamily housing market.
  • The art of balance is essential in architecture and design, from flexible spaces to negotiating with clients.


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