56: Dancker: Reinventing a 200-Year-Old Company for the Future of the Workplace Environment with Lu Borges

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Lu Borges is the Vice President of Marketing and Communications Director at Dancker, a  nearly 200-year-old company specializing in integrated interior solutions for commercial real estate. With a background in marketing and branding, Lu joined Dancker eight years ago and has been instrumental in repositioning the company and driving its growth through acquisitions.

Summary:
Lu Borges, Vice President of Marketing and Communications Director at Dancker, shares insights into the company's 200-year history and its focus on providing integrated interior solutions for commercial real estate. She discusses the challenges of rebranding a long-standing company and the importance of balancing legacy with innovation. Lu also highlights Dancker's growth through acquisitions and the need for a unified brand strategy and communication. She emphasizes the company's commitment to being in service of others and creating spaces that foster engagement and productivity. Lu also discusses the impact of technology on the workplace and the importance of modular solutions in adapting to changing needs.

Key Takeaways:

  • Danker focuses on providing integrated interior solutions for commercial real estate, including corporate offices, healthcare facilities, and educational institutions.
  • The company has a 200-year history and has grown through acquisitions in recent years.
  • Dancker's approach is centered around being in service of others and creating spaces that foster engagement and productivity.
  • The company offers modular solutions that allow for flexibility and adaptability in the built environment.
  • Dancker's leadership plays a crucial role in driving the company's growth and supporting its marketing and branding efforts.

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